Fun_People Archive
1 Jun
cereal literacy

Date: Tue,  1 Jun 93 12:38:24 PDT
To: Fun_People
Subject: cereal literacy

 From: <pep@research.att.com>
 From: schaefer@hri.com (Rich Schaefer)
 From: mdf@midnight.com (Mike Fleischner)
 From: wa94002@ox.ac.uk (Mark F W Charsley)

  Source: Major British Advertising campaign, and confirmed by a friend
	[American English translation by psl]

  Kelloggs has launched a TV ad claiming that 74% of the British Public
  doesn't know what 'Rice Crispies' is made from.

  My friend (who works in the polling company respnsible for finding
  this out) tells me that this is true, and that the great British
  Public is slightly more informed about all other cereals: only 1% of
  people don't know what Shredded Wheat is made from...

[At first I thought this was just a silly put-down along the lines of "Who is
buried in Grant's Tomb?"  But after a double take or two I realized that they
never did tell us what the right answer is.  Do you suppose that first sentence
could have just as easily said:

   Kelloggs has launched a TV ad claiming that 74% of the British Public
   thinks that 'Rice Crispies' is made from rice.

-psl]

© 1993 Peter Langston