Re: Astounding new discovery by Phillip Morris
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From: Peter Langston <psl>
Date: Wed, 13 Oct 99 13:54:11 -0700
Subject: Re: Astounding new discovery by Phillip Morris
X-Lib-of-Cong-ISSN: 1098-7649 -=[ Fun_People ]=-
[In this news item we learn a new definition for the word "friendly"... -psl]
[Phillip Morris has made a staggering discovery. Please forward this email
to everyone you know so we can get the word out quickly.]
Tobacco Company Says Evidence Shows Smoking Unhealthy
NEW YORK (Reuters) - The nation's largest cigarette maker, Philip Morris Cos.
Inc., has for the first time acknowledged that medical evidence points to
smoking as a cause of a number of lethal diseases, including lung cancer.
On a new Internet site Philip Morris unveiled as part of an effort ``to
communicate more openly with the public,'' the maker of top-selling Marlboro
cigarettes said there is an ''overwhelming medical and scientific consensus
that cigarette smoking causes lung cancer, heart disease, emphysema and other
serious diseases in smokers.''
The company also said that smoking ``is addictive as that term is most
commonly used today.''
Until now, those points -- that smoking is unhealthy and addictive -- have
been hotly contested by Philip Morris, which along with other cigarette
makers has been the target of fierce litigation on behalf of sick and
The New York company said the Web site -- www.philipmorris.com -- is part of a
campaign that also includes television spots and is aimed at presenting a
friendly corporate image.
Philip Morris said it intended to let the American public know its
involvement in a number of charitable and philanthropic causes. The company
said the campaign would underscore its involvement in four areas: hunger,
disaster relief, curbing youth access to tobacco and domestic violence.
``Most people, however, are unaware of our efforts. For too long we have let
others define who we are -- now we will focus on getting our story out to the
American people. Going forward, we want a more active dialogue with others,
including our critics, in an effort to reach common sense solutions to the
issues surrounding our products,'' company spokesman Steven Parrish said in a
The Wall Street Journal said Philip Morris plans to spend about $100 million
a year, or about 5 percent of its total annual ad budget, for the
The campaign has been designed by the Chicago ad agency Leo Burnett, The WSJ
© 1999 Peter Langston