risks of direct marketing!
Date: Mon, 23 Jan 95 22:17:41 PST
From: Peter Langston <psl>
Subject: risks of direct marketing!
Forwarded-by: email@example.com (Tom Parmenter)
Forwarded-by: Michael Travers <firstname.lastname@example.org>
Subject: risks of direct marketing
From: a Technology Review (7/93) article on sophisticated uses of
databases for personalizing junk mail:
One clever marketer for an anti-aging cream compiled a list of likely
prospects and mailed out ads with before-and-after pictures with a
personalized note scrawled across the top along the lines of "Kathy--Try
this. It works. R." A recently divorced woman, convinced that the note
came from her ex-husband's new wife, murdered them both.
© 1995 Peter Langston